Competitive Edge
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- OUR UNIQUE POSITION
- COMPETITIVE ADVANTAGE
- GROWTH
- 24/7 COLLABORATION
- MOST POPULAR COMMUNITIES ON THE WEB
- DIVERSE, GLOBAL AUDIENCE
OUR UNIQUE POSITION
Influential voice of rich, high-quality content on a scale that offers performance and reach.
It’s this distinct combination of audience modality, context and scale that sets Wikia apart.
COMPETITIVE ADVANTAGE
COMPETITOR ONE
LEADING GAMING CONTENT PUBLISHER
- 1.5x as likely to provide advice on video games
- 2x as likely to buy HDTVs
- 1.3x as likely to search Internet for video
THE WIKIA DIFFERENCE
- Wikia's males are 2.2x as likely to provide the same, but they are also more influential.
- 3.6x as likely to buy HDTVs
- 1.8x more likely to search the Internet for video. 1
COMPETITOR TWO
LEADING LIFESTYLE MEDIA SITE
- Claims ownership and broad appeal to the female audience
- Strong indices in shopping, jewelry and fashion
- 2x as likely to buy groceries online
- 4x more likely to shop at Bloomingdales
THE WIKIA DIFFERENCE
- We have a broad female user base with incredibly focused buying intent
- 6x more likely to spend $5,000+ online in last 6 months
- 4.4x more likely to spend $500+ on cleaning supplies.
- 6x as likely to spend $600+ on electronics 2
COMPETITOR THREE
MATURE GENERAL CONTENT PUBLISHER
- Established content network attempts reach ‘everyone’
- 2x more likely to bring in over $100K a year
- Main focus is 40-year-old head of household
THE WIKIA DIFFERENCE
- Young, tech-saavy, closer to 30 with disposable income and tremendous influence on family-purchase decisions
- 3x more likely to share photos/videos on social media and to use Twitter, Pinterest, Instagram and Spotify
- 3x as likely to be in a management role, but with less financial burden than older families 2
BY THE NUMBERS:
GROWTH
50,500,000 Monthly Unique Worldwide Visitors
IMPRESSIVE GROWTH 1,2
Wikia's collaborative publishing model is fueling astonishing growth:
• Over a billion page views - 41% growth in PVs since July 2011
• 28% increase in YOY total monthly visitors
• 33% quarterly growth in mobile traffic
Wikia's collaborative publishing model is fueling astonishing growth:
• Over a billion page views - 41% growth in PVs since July 2011
• 28% increase in YOY total monthly visitors
• 33% quarterly growth in mobile traffic
Engage A Growing Audience
24/7 COLLABORATION
11,500,000 Monthly Contributions Across 250,000+ Communities
COLLABORATION BREEDS INFLUENCE 1,2
Our audience is vocal about everything from video game walkthroughs to character profiles of the entire cast of their favorite TV shows. A single contribution can generate as many as 3,000 page views a month.
• 10,000 daily edits
• 11.5 million monthly contributions
• 176,000+ articles a month
• 500 new Wikis everyday
• In one month, on one Wiki, 55,000 contributions led to 164 million page views
Our audience is vocal about everything from video game walkthroughs to character profiles of the entire cast of their favorite TV shows. A single contribution can generate as many as 3,000 page views a month.
• 10,000 daily edits
• 11.5 million monthly contributions
• 176,000+ articles a month
• 500 new Wikis everyday
• In one month, on one Wiki, 55,000 contributions led to 164 million page views
JOIN YOUR BRAND’S DISCUSSION
MOST POPULAR & OFFICIAL COMMUNITIES ON THE WEB
COMMUNITIES & OFFICIAL WIKIS 2
Our communities predict trends in pop culture before they even happen. A special few are anointed as Wikia Official Communities for their extreme star-power and legacy status. Pick a genre and you'll find out more about:
Our communities predict trends in pop culture before they even happen. A special few are anointed as Wikia Official Communities for their extreme star-power and legacy status. Pick a genre and you'll find out more about:
- ANIME
- COMIC
- HUMOR
- TRAVEL
- SHOOTER
- SCI-FI
- AUTO
- LYRICS
- MMO
- FANTASY
- TOY
- RPG
- TECH
- SCIENCE
- THRILLER
- HORROR
EXPLORE OUR WIKIS
DIVERSE, GLOBAL AUDIENCE
100 languages 223 countries
GLOBAL Wikia's collaborative publishing platform attracts a massive worldwide audience.
1,2
• 3.3 million (~ 7%) total monthly unique visitors come from the UK alone.
• 85,000 non-english Wikis
• 208 countries actively contribute
• Other GLOBAL audiences include the UNITED STATES (15.6 UU), GERMANY (3.0 UU) and AUSTRALIA (1.8 UU)
• 3.3 million (~ 7%) total monthly unique visitors come from the UK alone.
• 85,000 non-english Wikis
• 208 countries actively contribute
• Other GLOBAL audiences include the UNITED STATES (15.6 UU), GERMANY (3.0 UU) and AUSTRALIA (1.8 UU)
MEET YOUR GLOBAL INFLUENCERS
Source: (1) comScore, July 2012, All 18+ (2) Wikia Analytics, July 2012
