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This is the Wikia Media Kit
SCROLL AND DISCOVER

COLLABORATION
is king.

Passionate. Infuential. Collaborative publishers are pioneering a new era in media and pop culture.

FIND OUT HOW TO REACH THEM

BY THE NUMBERS

50,000,000 Monthly Unique Worldwide Visitors

MOMENTUM Wikia’s collaborative publishing model is fueling astonishing growth: Nearly 1 billion pageviews worldwide from over 50 million uniques; 15 million U.S. uniques; 40% growth in Gaming; 90% growth in Entertainment. Globally, Wikia Gaming has just stepped into the #1 spot in Gaming Information. [comScore, January 2012]

Engage A Growing Audience

9,800,000 Monthly Contributions Across 200,000+ Communities

ENGAGEMENT Each month on Wikia, millions of people consume an average of 7.8 page views per visit. Each day, Wikia users create over 600 new wikis, make 310,000 contributions, and create nearly 170 articles — from chronicles of the latest Mad Men episode to walkthroughs of the latest video game release. Now that’s dedication. [comScore, January 2012]

JOIN YOUR BRAND’S DISCUSSION

INFLUENCE Video Games: 3x more likely than average male 18-34 to spend $200+ on video games in past six months. Entertainment: 2.5x more likely than average male 18-34 to attend a movie on opening weekend. Lifestyle: 2x more likely to spend at least $1K on travel in the past six months. [comScore, January 2012]

INFLUENCE YOUR BRAND STORY

100 languages 223 countries

GLOBAL Wikia attracts a massive, diverse audience spanning 223 countries and over 100 different languages. Collaborative publishers across the globe have created more than 85,000 non-English-language wikis, with particular strength in Taiwanese-Mandarin, Spanish, German and Russian content. [comScore, January 2012]

MEET YOUR GLOBAL INFLUENCERS

DYNAMIC, ORIGINAL CONTENT

Video Gaming

gaming

Entertainment

entertainment

Lifestyle

lifestyle

With over 65,000 videogaming wikis, Wikia is the #1 global destination for video gaming information, and home to the biggest gaming communities for Elder Scrolls, Call of Duty, Mass Effect, Fallout and Runescape.

50,000 daily edits and over 90% growth make our Entertainment vertical the fastest growing entertainment Web site in the World*. Fueling this growth are massive communities for Music Lyrics, Marvel Comics Database, Game of Thrones, Harry Potter & Hunger Games.

160,000+ wikis go beyond gaming & entertainment in our Lifestyle category. Wikia satisfies a range of consumer interests with topics such as the Ice Hockey, Olympics, Genealogy, Children’s Books, Healthy Recipes & Tattoos.


[comScore Worldwide, January 2012]

Discover Content Creation's New Model

MEET THE INFLUENCERS.

Finding your people.
We build [TRIBES].
In a fiercely competitive attention economy, knowledge equals influence. It’s no surprise, then, that 80% of Wikia users find knowledge to be the site’s most compelling characteristic and the reason for their loyalty to the site.

Did you know? Nearly 60% of our users say they share Wikia’s knowledge elsewhere. Check out our audience solutions section to discover five different influence profiles that embody the far-reaching influence of knowledge shared on Wikia.

Find Your People

ADVERTISING OPPORTUNITIES

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HIGH IMPACT

Target by content vertical down to the wiki. Use prominent video units and a streamlined mobile inventory.
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NON-STANDARD

Get involved with our key influencers. Partner up with Wikia’s Community Stars to author branded content.
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MOBILE MEDIA

Streamlined and smart inventory, with an innovative “no ad” ad placement. Sponsor must-use mobile game guides.
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Self-Service Advertising

Quickly upload or create your own ads. Get robust analytics, flexible billing, and even target individual wikis.

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