Wikia

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Learn about Wikia’s participatory marketing solutions. Target by audience, content, or business objective. Read case studies. Engage influential communities.

pensiveguy

SET YOUR BRAND UP
FOR SUCCESS

Wiki Your Story. Welcome
Participation. Watch the
Performance.

AUDIENCE Solutions

Target hard-to-reach audiences including your brand’s biggest fans & influencers. Use precision tools to engage the right customers at the right time.

CONTENT Solutions

Provide an original storytelling experience in an intimate environment with co-authorship, content adjacency, sponsorship events, and more.
 

Solutions by OBJECTIVE

Engage your customers based on your marketing objectives — from building pre-launch awareness to nurturing long-term brand integration.

#Success #EpicWin

Pre-launch awareness for Skyrim lead to a steady build-up in activity leading up to the launch as well as sustained involvement in the months after.

SEE CASE STUDIES DOWNLOAD CASE STUDIES PDF

DOING IT RIGHT.

Community involvement is the new standard for your brand.
Here are FIVE guiding principles designed to help you step in, navigate and direct your brand story.
01

Participate.
It’s not an option.

Fans are discussing your brand with or without you, and your presence is required to channel the trajectory of the conversation. At Wikia, we facilitate real dialogue between brands and fans.
02

Make your brand story
compelling.

Your fans know better than anyone what makes your brand special. Learn what engages them and bring them unique information they don’t already know.
03

Don’t connect all the dots.

Involve your audience. Listen … but also allow them to find their unique voice. Wikia consumers are savvy and want to be part of the process. Let them help you figure it out.
artisticgirl
04

Be human & familiar.

Don’t try too hard. Put yourself in the shoes of your fans and be true to your brand.
cardgirl
05

Let fans peek behind the curtain.

Give your customers information no one else has. Let them into your creative process, and they’ll organically spread the love.

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