Solutions/Audience
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AUDIENCE SOLUTIONS
Reach Our Pioneers of The Post-Editorial World
Today’s pop culture drivers are citizen journalists armed with a natural tendency to create, curate and self-publish. For these next generation editors, Wikia’s collaborative publishing platform is uniquely satisfying. Ranging from GenX to the newest GenZ, these mavens have a passion for sharing and connecting that makes them the most transparent, fastest moving, information seeking, content sharing slice of generations in history. Let us help you get to know them.
Get to know all the audiences who call Wikia home.
Get to know all the audiences who call Wikia home.
AUDIENCE OVERVIEW
Young, influential, tech-savvy, our knowledge seeking audience are pop-culture enthusiasts. They see more movies, buy more games and purchase more technology compared to their peers and other leading media sites. Learn more about how to target them:
DemographicsOur audience is global and growing.
28 average age
$70,000 average income
62% male 38% female
33% north america 35% europe 17% latin america 13% asia pacific
InterestOur audience goes deep in popular culture topics across platforms.
2x as likely to attend movie on opening weekend
3x more likely to own all 3 current-gen consoles (XBOX 360, PS3, Wii)
3x as likely to use social media to share photos/videos
IntentEach of the following represents at least 500K unique users on any given day.
Video Game Shoppers
Entertainment Consumers Movies, TV, Music
Auto Buyers
Cola + Energy Drink Consumers
Theme Park +General Travel Cruise, Theme Parks, Air Travel
Packaged Foods Snacks, Chips, Cookies
Personality ProfileTarget by unique personality or motivations using Wikia’s first party audience segments.
Culture Casters
Inquisitive Minds
Digital DNA
Social Entertainers
Action Strategists
MEET GENERATION WIKIA
ACTION STRATEGISTS
Young, male, and hungry for action-packed entertainment. Not prolific contributors, but value wiki communities for gleaning techniques and strategy.
SOCIAL ENTERTAINERS
Predominantly female. Social circle leaders. Love shopping, dancing, movies. Likely to have children. Prolific wiki commenters.
CULTURECASTERS
Musicians and music lovers. Love community, customization and sharing. Motivated by competition. Sports fans and pop culture nuts.
INQUISITIVE MINDS
Voracious consumers of information. Mostly female. Love reading, writing, drawing and challenging games. Rare contributors but frequent visitors.
DIGITAL DNA
Young, optimistic, success driven. Tech and electronic trendsetters. The majority of Wikia creators, founders and administrators.
ACTIVATE YOUR BRAND’S KEY INFLUENCERS (AND THEIR FRIENDS)
Peer influence is key for marketers looking to drive change in purchasing behavior. Target by Influence Style, and impact a person’s tight knit group of friends - not just the most vocal influencers. 2
- ANIME
- COMIC
- HUMOR
- TRAVEL
- SHOOTER
- SCI-FI
- AUTO
- LYRICS
- MMO
- FANTASY
- TOY
- RPG
- TECH
- SCIENCE
INFLUENCE YOUR BRAND STORY
TRULY
UNIQUE VISITORS
Gain access to the web’s most authentic and influential communities, people and audience.
OPEN-MINDED
Wikia fans are all about collaboration, open to new technology, interested in sharing with friends, and open minded & flexible.
INTERCONNECTED
Friends connect friends to the latest TV shows and video games, setting trends along the way.
ENTREPRENEURIAL
Wikians are money-conscious and career -driven, with high HHI and many double income households.
Source: (1) comScore, July 2012, A 18-34 (2) Wikia Analytics, July 2012
