Wikia

Media Kit Wiki

Solutions/Audience

Comments0
33pages on
this wiki

< Solutions

Reach truly unique visitors. Wikia’s young, influential, and tech savvy audience has buying intent. See persona modelling and extensive demographic info.

dad

AUDIENCE SOLUTIONS

Reach Our Pioneers of The Post-Editorial World
Wikia's citizen journalists are armed with a natural tendency to curate and self-publish. Ranging from GenX to the newest GenZ, these mavens have a passion for sharing and connecting that makes them the most transparent, fastest moving, information seeking, content sharing slice of generations in history. Let us help you get to know them.

Get to know all the audiences who call Wikia home.

AUDIENCE OVERVIEW

Young, influential, tech-savvy, our knowledge seeking audience are pop-culture enthusiasts. They see more movies, buy more games and purchase more technology compared to their peers and other leading media sites. Learn more about how to target them:
Demographics

Our audience is global and growing.

28 average age

$70,000 average income

62% male 38% female

33% north america 35% europe 17% latin america 13% asia pacific

Interest

Our audience goes deep in popular culture topics across platforms.

2x as likely to attend movie on opening weekend

3x more likely to own all 3 current-gen consoles (XBOX 360, PS3, Wii)

3x as likely to use social media to share photos/videos

Intent

Each of the following represents at least 500K unique users on any given day.

Video Game Shoppers

Entertainment Consumers Movies, TV, Music

Auto Buyers

Cola + Energy Drink Consumers

Theme Park +General Travel Cruise, Theme Parks, Air Travel

Packaged Foods Snacks, Chips, Cookies

Personality Profile

Target by unique personality or motivations using Wikia’s first party audience segments.

Culture Casters

Inquisitive Minds

Digital DNA

Social Entertainers

Action Strategists

ACTIVATE YOUR BRAND’S KEY INFLUENCERS (AND THEIR FRIENDS)

Peer influence is key for marketers looking to drive change in purchasing behavior. Target by Influence Style, and impact a person’s tight knit group of friends - not just the most vocal influencers. 2

  • ANIME
  • COMIC
  • HUMOR
  • TRAVEL
  • SHOOTER
  • SCI-FI
  • AUTO
  • LYRICS
  • MMO
  • FANTASY
  • TOY
  • RPG
  • TECH
  • SCIENCE

INFLUENCE YOUR BRAND STORY

TRULY
UNIQUE VISITORS

Gain access to the web’s most authentic and influential communities, people and audience.

OPEN-MINDED

Wikia fans are all about collaboration, open to new technology, interested in sharing with friends, and open minded & flexible.

INTERCONNECTED

Friends connect friends to the latest TV shows and video games, setting trends along the way.
 

ENTREPRENEURIAL

Wikians are money-conscious and career -driven, with high HHI and many double income households.

Source: (1) comScore, July 2012, A 18-34 (2) Wikia Analytics, July 2012

Around Wikia's network

Random Wiki